Welcome to Eupouria 抹茶

At Eupouria, we hope that every cup of matcha you pour brings you a sense of euphoria (well-being). Our journey began with a deep appreciation for the Japanese tea ceremony: a centuries-old ritual guided by four key principles - Wa 和 (Harmony), Kei 敬 (Respect), Sei 清 (Purity) and Jaku 寂 (Tranquility).

We believe in the pursuit of knowledge and as we continue to learn, we invite you to join us, not just as a customer, but as part of our community. A space for kind, like-minded individuals who share a love for matcha and its origins.

We hope you love it as much as we do!

Expertly Blended for Consistency & Excellence

Our matcha is crafted using carefully selected tea leaves sourced primarily from the rich tea-growing region of Kagoshima, Japan. Rather than relying on a single farm, we work closely with trusted farmers and local tea markets to source the highest-quality organic raw tencha.

To ensure a consistent flavour profile, our tea master carefully grades and blends cultivars (a time-honoured method used to balance aroma, taste, and colour).

The first grading is done using the Aracha Tencha (after steaming and drying), then Shiage Tencha is prepared through a meticulous multi-step process by sorting out fine stems, leaf veins and pasteurisation. Our tea master performs the final grading based on the Shiage tencha which is extracted with boiling water where the colour, aroma, and taste are all assessed with precision (as seen in the image provided).

This rigorous process ensures that every cup of Eupouria matcha delivers a consistent premium experience.

Proudly supporting WWF Australia

At Eupouria Matcha we're proud to donate 1% of our profits to WWF Australia.

Thanks to you we are able to help support the protection of our planet's precious wildlife and natural ecosystems.

We also strive to be as environmentally friendly as we can, so our standard padded postage mailers are completely recyclable and our shipping labels are 'ecolabels' which means they are entirely compostable!

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